Terminology - Murder She Wrote Spoof - The Video Is Here

I have been working long and hard on this video project but it seems the sound quality will never get any better. No matter what ensure the audio is captured using an external microphone, something I never had and regret. The audio basically is crap and I am the first to admit it, so I doubt my work will be credited as 'outstanding' but it may pass - which is why I would love feedback if any knows how to help!

During filming, Helen changed the script as I had made a reference to an apple advert which she didn't want to claim was her copywriting. Which is fair. So what we have now is much more off the cuff. I hope you enjoy!



The point of the video is to highlight Helen Evans skills in the copywriting sector and ultimately be embedded into her website and be hosted through YouTube (and mine).

Other than the video I have been planning websites for a few new clients, which has been great fun as its something I really enjoy. Should hope to share this with you in the next few weeks too!

Brigid Visser

contact@cr8v-design.com

www.cr8v-design.com

 

Professional, creative, media design from CR8:V-Design.

Contact me: brigid.visser

Murder She Wrote - Script!

I am filming tomorrow, I dont have a tripod but I predict things will go swimmingly.

I thought before I post the final video I would post the script so everyone can have a read at it!

Angela Lansberry :)

And I wanna post it so it proves I wrote this! It took so long and at first I had no idea what to write but I had the murder she wrote theme in my head, and I am using it as part of it ;)

Opening Title

Director: Brigid Visser

Starts black and white silent movie 1920’s style

FADE IN:

INT. OFFICE DAY

1950’s. A WOMAN is sitting in an office typing on a typewriter. We see her from back of typewriter as camera moves from left to right.

FADE TO:

TITLE PAGE

“COPYWRITING”

FADE TO:

INT. CLASSROOM DAY

Paper is pulled out of the typewriter.

FADE TO:

TITLE PAGE

“IGNORANT COPYWRITING”

FADE TO:

INT. CLASSROOM DAY

Paper that was pulled out of the typewriter with hand visible. (as if Helen is still reading it)

On paper it says.

“Unique,

One-of-a-kind,

Best-of-breed

Leader

Leading

Best

Top

Unique

Great

Solution

Largest

Innovative

Innovator”

A SCREAM is heard in the background, (think SCREAM, 1996 American slasher film)

FADE TO:

TITLE PAGE

“DON’T LET COPY KILL”

FADE TO BLACK:

MURDER SHE WROTE theme tune (Popular TV show 1984-19996) begins to play as scene changes.

FADE TO:

INT. OFFICE DAY (change to FULL COLOUR – think Wizard of OZ)

Woman is typing at a PC. We see her as camera moves from left to right showing back of PC.

FADE TO:

INT. OFFICE DAY

MURDER SHE WROTE theme tune still playing. Woman is typing on a laptop. We see her as camera moves from left to right showing back of laptop.

FADE TO:

INT. OFFICE DAY

MURDER SHE WROTE theme tune still playing. Woman is typing on an i-pad. We see her as camera moves from left to right showing back of i-pad.

FADE TO:

INT. CLASSROOM DAY

MURDER SHE WROTE theme tune still playing. Woman is teaching a class. We see her at the white board talking to the class.

FADE TO:

INT. CLASSROOM DAY

MURDER SHE WROTE theme tune still playing more quietly. Woman is at her i-pad and she notices us. (as in a news reader shot)Woman faces us and talks directly to us.

WOMAN

Hello, I am Helen Evans. A fresh pair of eyes can change content from being boring and flat to bright and inspiring.

What is the difference? (Pause for effect, waiting for a response from us.)

Passion. (Pause)

Sell your words. (Pause)

Take the initiative. (Pause)

Research what you’re writing about. (Pause)

Think about how you’d like to use the product. (Pause)

Why do you believe in it? (Pause)

What makes it special? (Pause)

Once you find the reason you believe in your cause, run with it. (Pause)

Let the copy write itself; don’t struggle trying to match up the features and the benefits – just write. (Pause)

Let opinions bleed onto the page. You can clean up the mess later – for now get that passion down on the page. (Pause)

FADE TO:

APPLE ADVERT (http://elaptops.blogspot.com/2011/04/apple-macbook-pro-ma609lla-15-notebook.html)

Powered by a dual-core Intel engine. Up to five times the speed of the PowerBook G4. Eight times the graphics bandwidth. With built-in iSight for instant video conferencing on the move. Front Row with Apple Remote to dazzle everyone in the room. Now available in 15- and 17-inch models starting at just $1999.

(V.O)

No mention of the machine – only features, and after each apple term they follow it up with a common place example. The best copy sells an idea or an opinion–not a product.

 CUT BACK TO:

INT. CLASSROOM DAY

WOMAN is looking directly at us.

Are you still lost for words?

A professional copy writer is the answer. Contact me for full copywriting services.

Brigid Visser

contact@cr8v-design.com

www.cr8v-design.com

 

Professional, creative, media design from CR8:V-Design.

Contact me: brigid.visser

    

Websites

Almost completed my first clients website. Just got to do the meta tags for the final page and get it uploaded to her website.
I am also recording a video for the website and as its about copywriting i am doing a spoof of murder she wrote. Here is the url for my clients website. note the website is still on my server;
http://www.cr8v-design.com/forwantofabetterword_website/index.html 
I have w3c validation for my clients website and hope to start on a new project in the next week or so. Coding for a jewellery website!


If you would like to reach me for any reason use the email address below.
contact@cr8v-design.com
Visit my website and check out my portfolio @ http://www.cr8v-design.com/
'like' me on facebook
or follow me on twitter